Bridges 2011 Short Paper

How Not to Bring Your Product to Market
Michael Stranahan, Carlos Neumann and Paul Hildebrandt
(Proceedings pages 597–600)


A concise diatribe based on hypothetical personal experiences of the authors, concerning some of the many ways not to market a new product idea (such as a hypothetical mathematical and/or artistic modeling system, the similarity of which to the product known as Zometool is purely coincidental).