Bridges 2010 Regular Paper
Interactive Exploration of Corporate Logos: From Mercedes Benz to Sea Creatures
(Proceedings pages 119–126)
Corporate logos make ideal points of departure for interactive
explorations of graphical phenomena. Surprisingly simple starting
points can lead quickly to the discovery of compelling graphic
effects that are impossible to anticipate at the outset. I report
on one exploration that follows a discipline I have experimented
with recently: I start with a static logo, parameterize its geometry
in obvious ways, and explore the parameterization interactively.
Hybridizing ideas collected from individual explorations leads to
surprising new forms.